Rural is Outdoor

I haven’t been to other semi-rural parts of our beautiful country but if the internet is anything to go by, outdoor marketing is the way to go.

Most people that live in my area are well educated of which the greater population work outside Limpopo and are used to all other forms of advertising. From radio, television , print, billboards, to online advertising these individuals got access to all forms.
But in my home town Ga-nkwana (Limpopo), where it costs about R50.00 per single trip to get to Polokwane the closest town where one can do some diverse shopping, it is extremely difficult for people to access the diverse form of advertising particularly on-line advertising.

How do small business compete with the BIG Businesses? 

There is definitely no way that small business can compete with the Big business when it comes to the economy of scale in selling their products. However what small business do have is the long-lasting relationship that big business don’t always have or struggle to achieve with consumers.

Word of Mouth

There is no local newspaper where small business can utilise to promote their business to a market they represent. Most of these business relay on word of mouth to promote and engage their business. Big business relay on their television and radio adverts to do their word of mouth for them but small businesses do not have to spend any form of advertising to achieve this.

Billboards
Most form of advertising that BIG if not the only form of advertising that Big business use to advertise their products and service is through outdoor marketing. This is mostly dominated by Primedia with their big billboards on the main roads.

RelationBiz

The personalised service cemented by old relationships  consumer receives from the small business makes it difficult for BIG business to compete with. However small business often offer limited product or service due to their sizes.

whether how this will change it yet to be seen, parts of the area is well developed whilst certain parts of it is still in the phase of getting thee needed up-liftment to be acquire the status of “Semi-rural”. Perhaps when everyone is on the same path maybe small business can compete with the BIG business when it comes to advertising.

So if you aim to start a business in the local areas of Limpopo, understand and value the importance of outdoor advertising. Radio advertising might work but for a small business that might not have the right finances to advertise on a radio station, the easiest and cheapest form of advertising is Outdoor Advertising, whether it may be through small billboards or pamphlets, Outdoor is the way to promote your business in rural areas.

@Mahume_speaker

Personify your Brand, Disrupt the Decision making process

PERSONIFYING YOUR BRAND – NETWORKING BREAKFASTS AT HIRCHS

“I firmly believe that sometimes it is not what you know, it’s who you know. If you want a successful business, you need to build relevant connections and build onto your current connections and so on. Hirsch’s Meadowdale Networking functions open doors to getting expert advice at no charge and assist like-minded business people in building their reputations, knowledge and databases.”  Said Hirsch’s Public Relations and Marketing officer, Brigitte Thysse at Hirsch Meadowdale’s monthly networking breakfast.

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Me with Brigitte Thysse from Hirschs in Boksburg on #28Jan. #WeStayWinning

 

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VALS (“Values, Attitudes And Lifestyles) Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.
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Your Product is Everything… its is your Life, personify it
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“If you want something, you have to go out there and get it” – And we, at Hirsch’s Meadowdale, offer business men and Business Women just that. said Thysse.

The true reality is that the future is this, in-fact this is the past, the present and the future. In partnership with Hirchs, I held a networking breakfast for local businesses looking at ways in which brands can #personify their brands. The simplest way of understanding this is, If your brand could talk, what would it say? 

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If your brand could talk, what would it say?

how do we can brands achieve this?

Colours

Use the right colours for your brand, either through your logo, your advertising campaigns, USE THE RIGHT COLOURS. Colours talk, and the right type of colours can talk the right type of message. recognise the right type of colours for your brand and mostly for the market you chose to represent.

  • logos
  • promotions (internal and external advertising)

Mascots/Characters

Mascots, this is another way of associating a specific character traits to your brand. you have an opportunity to create someone who can talk for you and respond for you.  a simple character personifying your traits and values.

Catch phrases/ slogans “Its not inside its on top” 

  • If you do not believe in catch phrases, its time you did
  • Easy to remember
  • Differentiation, you don’t want to sound the same
  • They serve as impressions to a personality of a brand
  • Something as a slogan or catch phrase can take your business to the next level
  • In most cases slogan allow consumers to visualise your brand and most interprets your personality, particularly for non-visual adverts.
  • #Hashtags

Story Telling

  • Creating and telling stories through your advertising
  • This is a way of using trendy topics to tell your story through your personality
  • The same adverts over and over again is not going to work especially when you looking for a respond or conversation. CREATE STORIES–PERSONIFY YOUR BRAND– Create a culture of stories
  • Tell a story that resonance with the market you want to represent.
  • People talk to each other through stories.
  • A brand that talks to its consumers stand a chance of understanding the brand even better through this exchange

These are some of the aspects I touched on #PersonifyingBrands. Thank to Brigitte from Hirchs for hosting these lovely networking sessions.

The next networking breakfast is on the Thursday, 26th Feb- Hirsch’s Meadowdale and  Monday, 23 February Hirsch’s Boksburg Networking Function.

Meadowdale Networking Group!boks

@Mahume_Speaker

We Are Entrepreneurs Networking Cocktail Lounge

We are entrepreneurs is a movement of changing people’s lives through entrepreneurship.

neoo
Co-founder of YDIDi, To empower the youth of South Africa through the distribution of relevant business and career information. To engineer opportunities 4 the next generation

 

neo, sing
Bennie, turning the crowd at the annual We are entrepreneurs networking lunch
kul
let it show that you showed up, make a difference- Karabo

 

This Movement held its first networking lunch on the  through networking and marketing will serve as an opportunity to interact with other like-minded individuals and possible clients and business partners
This Movement held its first networking lunch on the  through networking and marketing will serve as an opportunity to interact with other like-minded individuals and possible clients and business partners
its your dream, you chase it, its your life you create it!
its your dream, you chase it, its your life you create it!
Neo and ydidi CEO Mzandile thanked by the Founder of we are entrepreneurs Karabo
Neo from Yidid  with ydidi CEO Mzandile. Karabo Founder of We are entrepreneurs Karabo
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Listening deeply… She means #Business

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Neo Co-founder from ydidi with the one and only speaker
Neo Co-founder of ydidi with the one and only speaker
success
Success resources glaxing us with their presence
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look at me, no look at my watch… I mean #Business

 

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daaa
This is your life. This is your Dream, you go get it!!

Follow the movement on Twitter @Dreameneur_ZA

‪#‎Dreameneur
‪#‎rebusy‬
‪#‎sibusy‬

If your Brand could talk, what would it say?

Hirsch’s offers complimentary networking functions on a monthly basis to assist others to build a sustainable business and gain more clients. Looking back over 2014, It is a rewarding sight to see what goals have been accomplished from the platform of opportunities Hirsch’s have given to business’s and individuals.Hirsch’s networking functions

 

 

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Hirsch’s networking functions involve a guest speaker on an informative and educational business topic. Daniel Seleme, entrepreneurial worker and project manager, will kick start Hirsch’s networking for 2015 on the topic of “personifying brands” on the Following dates:

Hirsch’s Bokburg, K90 Centre: Wednesday 28th Jan, 09.00 am
Hirsch’s Meadowdael, 12 Herman Road: Thursday 29th Jan, 09.00 am

Anyone interested is encouraged to bring banners and pamphlets/catalogues to hand out and assist in effective networking . Each individual gets a “60 Second Pitch” to address the attendees on who you are, what you do and what you can offer each attendee (This is an ice breaker for Effective networking after the proceedings). This opportunity is open to anyone and everyone wanting to grow their business.

“Sometimes it is not what you know, its who you know”. If you want a successful business, you need to build relevant connections and build onto your current connections and so on. These Networking functions open doors to getting expert advice at no charge and has assisted like-minded business people in building their reputations, knowledge and databases

 

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